Benchmarking for Better Ads

This guide helps your customers improve their paid advertising by showing them how to set clear goals and measure what works. It walks them through building smart ad benchmarks so they know when their campaigns are doing great, or when they need to make changes.

What's Inside:

• Getting Started with Benchmarks: Easy steps to understand current ad performance using past data.
• Building a Metrics Framework: Clear explanations of key metrics like impressions, clicks, conversions, and ROI.
• Search and Social Media Benchmarks: Ready-to-use goals based on platforms like Google, Facebook, and LinkedIn.
• Seasonal and Regional Adjustments: Tips on adjusting benchmarks for different times of year and locations.
• Daily and Weekly Monitoring: Tools and checklists to track progress and spot problems fast.
• Optimization and Growth: Smart strategies to keep improving results every month.
• Advanced Tips: Ways to measure performance by customer type and stay ahead of competitors.

Give your customers a practical guide that helps them take control of their ad performance. Whether they’re just starting or looking to grow, this guide makes it easy to set goals, measure success, and get better results from every campaign.